What is Augmented Reality and
How Does It Work?
What is Augmented Reality? It is a technology that overlays digital objects on the real world in real-time, creating a layer of digital information over the physical environment. With AR, users are able to interact with the physical world in an entirely new way and experience information in context with what they can see and touch.
"AR overlays digital content on top of the real world"
Augmented reality is a technology that combines the real world with virtual objects. It uses sensors and cameras to detect the environment and superimposes digital objects onto the real world in real time. Unlike virtual reality (VR), which immerses the user in a completely virtual environment, AR overlays digital content on top of the real world, allowing users to interact with the real world while still experiencing digital content.
How does it work?
AR works by combining computer-generated elements with a user’s view of the real world. This combination is enabled through the use of special hardware, like cameras and sensors, that capture information about a physical environment and provide it to a device or app. The device then interprets this data and creates virtual content that is layered over what the user sees in the real world.
Applications of augmented reality
Gaming: AR has revolutionized the gaming industry, allowing gamers to experience a more immersive and interactive gaming experience. Games like Pokemon Go and Ingress use AR technology to overlay digital objects in the real world.
Education: AR is being used in education to create interactive and engaging learning experiences. It allows students to interact with digital objects in the real world, making learning more fun and engaging. Ex. Wonderscope.
Retail: Retail companies are using AR to provide customers with a more interactive and personalized shopping experience. AR technology allows customers to see how products will look in their homes or on their bodies before making a purchase. Ex. Nike Fit
Healthcare: AR is being used in healthcare to create interactive medical training simulations and to assist in surgical procedures. It allows doctors and medical students to practice procedures in a virtual environment before performing them on real patients.
Real estate: Augmented Reality (AR) is a technology that has simplified the work of real estate developers by making physical spaces more accessible and appealing through virtual experiences. The process of purchasing has also become simpler with the use of AR real estate apps, which now play a crucial role in the industry. Ex. RealAR
Future Impacts of Augmented Reality
As augmented reality becomes increasingly prominent, it might have implications not only for consumers but also for businesses. Some of the potential impacts could include increased visibility and opportunities to reach new target audiences and potential customers. Additionally, businesses can explore more creative ways to engage with their customers, whether by creating more interactive experiences or capitalizing on the convenience of AR shopping solutions.